Green for Profit or Green for the Environment?
WHAT IS CORPORATE SOCIAL RESPONSIBILITY? Wikipedia.org defines it as “…a concept whereby organizations consider the interest of society by taking responsibility for the [...]
Clash of the Titans
TOP COMPETITOR'S BRAND STRATEGIES: A CASE STUDY Apple and Microsoft have been fierce competitors since the early 80s. Both companies got their start [...]
Consumer Focused Strategy: Segmentation and Positioning
CASE STUDY: UNDER ARMOUR Regarding segmentation and positioning, let’s begin with how they are defined. Market segmentation is the process of dividing the [...]
Understanding Consumer Behavior
WHAT DRIVES THE CONSUMER? To understand consumer behavior, let’s begin with how it is defined. Consumer behavior entails all consumer activities associated [...]
Analytics and User Experience
THE FUTURE OF UX DESIGN One of the most important aspects of your business is the customer experience. We understand that we must [...]
Top 3 Digital Marketing Trends
PREDICTING THE FUTURE OF DIGITAL ADVERTISING 1. Privacy & Transparency Consumers have become increasingly distrustful of traditional advertising. Dishonest, unethical, and fraudulent products [...]
The Importance of Analytics and KPIs
WHAT ARE KPIS? Key Performance Indicators are digital metrics we use to measure marketing performance. For instance, much of the free data available with Google [...]
The Hub and Spoke Marketing Strategy
WHAT IS THE HUB AND SPOKE METHOD? The hub and spoke model refers to an organizational method where a centralized "hub" exists, resembling the spherical [...]
Tips for Writing Strong SEO Content
What is the purpose of good SEO? WHEN THINKING ABOUT SEO, it is important to consider the fundamental purpose of search engine results and then [...]
Tips to Follow for Your Mobile Marketing Campaign
The Importance of Ethical Mobile Marketing TWO OF THE MOST IMPORTANT FACTORS concerning ethical mobile marketing are privacy concerns and transparency. Mobile marketers need [...]