Here are some marketing blogs that provide long-term benefits
How SMART Goals Help You Execute Marketing Objectives
'How do you write meaningful objectives?'- that is, frame a statement of results to be achieved. Managers are confused by all the input from seminars, books, magazines, consultants, and so on. Let me suggest, therefore, that when it comes to writing effective objectives, corporate officers, managers, and supervisors [...]
Market Segmentation
TIPS TO LOCK IN ON YOUR TARGET To begin with, what is market segmentation? Market segmentation is the process of dividing the large and diverse mass market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or more [...]
The Up’s and Down’s of a Brand Lifecycle
Brand Scandal and Consumer Perception There are four stages in a brand’s life cycle: introduction, growth, maturity, and decline. At any stage, a brand can encounter heavy challenges that can destroy the brand’s reputation and ability to recover. The most serious challenges a brand can [...]
The Importance of Brand Positioning
Case Study: DoorDash DoorDash, a leading takeout food delivery service, was founded in 2012 by Stanford University students Zu, Tang, Fang, and Moore. The students were testing out a mobile app for small business owners when a local Macaroon store owner asked for [...]
The Brand Life Cycle & The 4P’s
ANALYZING HOW BRANDS APPLY THE MARKETING MIX (4P’S) The rise and fall of a brand’s life cycle demand that different marketing strategies be implemented from the development stage through the decline stage. Unique needs, opportunities, and challenges arise at each stage, requiring tailored approaches [...]
Green for Profit or Green for the Environment?
WHAT IS CORPORATE SOCIAL RESPONSIBILITY? Wikipedia.org defines it as “…a concept whereby organizations consider the interest of society by taking responsibility for the impact of their activities on customers… employees…as well as the environment.” “…voluntarily taking further steps to improve the quality of life [...]
Clash of the Titans
TOP COMPETITOR'S BRAND STRATEGIES: A CASE STUDY Apple and Microsoft have been fierce competitors since the early 80s. Both companies got their start in the development of home computers. Since then, both power players have held the lead, in different decades, with different product [...]
Consumer Focused Strategy: Segmentation and Positioning
CASE STUDY: UNDER ARMOUR Regarding segmentation and positioning, let’s begin with how they are defined. Market segmentation is the process of dividing the large and diverse mass market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or [...]
Understanding Consumer Behavior
WHAT DRIVES THE CONSUMER? To understand consumer behavior, let’s begin with how it is defined. Consumer behavior entails all consumer activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede, determine, [...]
Analytics and User Experience
THE FUTURE OF UX DESIGN One of the most important aspects of your business is the customer experience. We understand that we must recognize who our customer is through the development of customer personas. Second to that is understanding how our customer behaves. The [...]
Top 3 Digital Marketing Trends
PREDICTING THE FUTURE OF DIGITAL ADVERTISING 1. Privacy & Transparency Consumers have become increasingly distrustful of traditional advertising. Dishonest, unethical, and fraudulent products and services flood the digital landscape, leaving the buyer hungry for honest, transparent, socially conscious businesses that provide value, trustworthiness, and [...]
The Importance of Analytics and KPIs
WHAT ARE KPIS? Key Performance Indicators are digital metrics we use to measure marketing performance. For instance, much of the free data available with Google Analytics can be segmented into specific KPIs that you select to monitor your website traffic and your marketing campaigns. KPI stands [...]