Here are some marketing blogs that provide long-term benefits

Green for Profit or Green for the Environment?

October 23rd, 2022|

WHAT IS CORPORATE SOCIAL RESPONSIBILITY? defines it as “…a concept whereby organizations consider the interest of society by taking responsibility for the impact of their activities on customers… employees…as well as the environment.” “…voluntarily taking further steps to improve the quality of life [...]

Consumer Focused Strategy: Segmentation and Positioning

September 11th, 2022|

CASE STUDY: UNDER ARMOUR Regarding segmentation and positioning, let’s begin with how they are defined. Market segmentation is the process of dividing the large and diverse mass market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or [...]

Understanding Consumer Behavior

September 9th, 2022|

WHAT DRIVES THE CONSUMER? To understand consumer behavior, let’s begin with how it is defined. Consumer behavior entails all consumer activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede, determine, [...]

Top 3 Digital Marketing Trends

February 19th, 2022|

PREDICTING THE FUTURE OF DIGITAL ADVERTISING 1. Privacy & Transparency Consumers have become increasingly distrustful of traditional advertising. Dishonest, unethical, and fraudulent products and services flood the digital landscape, leaving the buyer hungry for honest, transparent, socially conscious businesses that provide value, trustworthiness, and [...]

Tips to Follow for Your Mobile Marketing Campaign

December 5th, 2021|

The Importance of Ethical Mobile Marketing TWO OF THE MOST IMPORTANT FACTORS concerning ethical mobile marketing are privacy concerns and transparency. Mobile marketers need to respect consumers’ interests when communicating through mobile marketing. The consumer must give their permission to receive communications. It is best [...]

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