Here are some marketing blogs that provide long-term benefits
Green for Profit or Green for the Environment?
WHAT IS CORPORATE SOCIAL RESPONSIBILITY? Wikipedia.org defines it as “…a concept whereby organizations consider the interest of society by taking responsibility for the impact of their activities on customers… employees…as well as the environment.” “…voluntarily taking further steps to improve the quality of life [...]
Clash of the Titans
TOP COMPETITOR'S BRAND STRATEGIES: A CASE STUDY Apple and Microsoft have been fierce competitors since the early 80s. Both companies got their start in the development of home computers. Since then, both power players have held the lead, in different decades, with different product [...]
Consumer Focused Strategy: Segmentation and Positioning
CASE STUDY: UNDER ARMOUR Regarding segmentation and positioning, let’s begin with how they are defined. Market segmentation is the process of dividing the large and diverse mass market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or [...]
Understanding Consumer Behavior
WHAT DRIVES THE CONSUMER? To understand consumer behavior, let’s begin with how it is defined. Consumer behavior entails all consumer activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede, determine, [...]
Analytics and User Experience
THE FUTURE OF UX DESIGN One of the most important aspects of your business is the customer experience. We understand that we must recognize who our customer is through the development of customer personas. Second to that is understanding how our customer behaves. The [...]
Top 3 Digital Marketing Trends
PREDICTING THE FUTURE OF DIGITAL ADVERTISING 1. Privacy & Transparency Consumers have become increasingly distrustful of traditional advertising. Dishonest, unethical, and fraudulent products and services flood the digital landscape, leaving the buyer hungry for honest, transparent, socially conscious businesses that provide value, trustworthiness, and [...]
The Importance of Analytics and KPIs
WHAT ARE KPIS? Key Performance Indicators are digital metrics we use to measure marketing performance. For instance, much of the free data available with Google Analytics can be segmented into specific KPIs that you select to monitor your website traffic and your marketing campaigns. KPI stands [...]
The Hub and Spoke Marketing Strategy
WHAT IS THE HUB AND SPOKE METHOD? The hub and spoke model refers to an organizational method where a centralized "hub" exists, resembling the spherical shape of a bicycle wheel. The model optimizes the flow of communications, data, and distribution of tasks and facilitates collecting and [...]
Tips for Writing Strong SEO Content
What is the purpose of good SEO? WHEN THINKING ABOUT SEO, it is important to consider the fundamental purpose of search engine results and then use this purpose to guide your strategies. Google’s stated goal is to sift through every corner of the Internet and find [...]
Tips to Follow for Your Mobile Marketing Campaign
The Importance of Ethical Mobile Marketing TWO OF THE MOST IMPORTANT FACTORS concerning ethical mobile marketing are privacy concerns and transparency. Mobile marketers need to respect consumers’ interests when communicating through mobile marketing. The consumer must give their permission to receive communications. It is best [...]
The Advantages of Mobile Marketing
Why is Mobile Marketing Important? The global mobile marketing market size was valued at USD 65.06 billion in 2019.and is expected to grow at a compound annual growth rate (CAGR) of 22.9% from 2020 to 2027. Mobile marketing is a multi-channel digital promotional activity to reach [...]
What are SEO & SEM?
WHAT IS SEO? SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, or natural search results on search engines (Rose, 2021). Search engines, such as Google, Yahoo, and Bing, gather information. They use powerful tools to search through [...]