Here are some marketing blogs that provide long-term benefits
Analytics and User Experience
THE FUTURE OF UX DESIGN One of the most important aspects of your business is the customer experience. We understand that we must recognize who our customer is through the development of customer personas. Second to that is understanding how our customer behaves. The [...]
Top 3 Digital Marketing Trends
PREDICTING THE FUTURE OF DIGITAL ADVERTISING 1. Privacy & Transparency Consumers have become increasingly distrustful of traditional advertising. Dishonest, unethical, and fraudulent products and services flood the digital landscape, leaving the buyer hungry for honest, transparent, socially conscious businesses that provide value, trustworthiness, and [...]
The Importance of Analytics and KPIs
WHAT ARE KPIS? Key Performance Indicators are digital metrics we use to measure marketing performance. For instance, much of the free data available with Google Analytics can be segmented into specific KPIs that you select to monitor your website traffic and your marketing campaigns. KPI stands [...]
The Hub and Spoke Marketing Strategy
WHAT IS THE HUB AND SPOKE METHOD? The hub and spoke model refers to an organizational method where a centralized "hub" exists, resembling the spherical shape of a bicycle wheel. The model optimizes the flow of communications, data, and distribution of tasks and facilitates collecting and [...]
Tips for Writing Strong SEO Content
What is the purpose of good SEO? WHEN THINKING ABOUT SEO, it is important to consider the fundamental purpose of search engine results and then use this purpose to guide your strategies. Google’s stated goal is to sift through every corner of the Internet and find [...]
Tips to Follow for Your Mobile Marketing Campaign
The Importance of Ethical Mobile Marketing TWO OF THE MOST IMPORTANT FACTORS concerning ethical mobile marketing are privacy concerns and transparency. Mobile marketers need to respect consumers’ interests when communicating through mobile marketing. The consumer must give their permission to receive communications. It is best [...]
The Advantages of Mobile Marketing
Why is Mobile Marketing Important? The global mobile marketing market size was valued at USD 65.06 billion in 2019.and is expected to grow at a compound annual growth rate (CAGR) of 22.9% from 2020 to 2027. Mobile marketing is a multi-channel digital promotional activity to reach [...]
What are SEO & SEM?
WHAT IS SEO? SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, or natural search results on search engines (Rose, 2021). Search engines, such as Google, Yahoo, and Bing, gather information. They use powerful tools to search through [...]
Choosing to Add Pinterest
HOW DO YOU DECIDE TO ADD A SOCIAL MEDIA ACCOUNT? You should choose to add Pinterest to your other accounts if it will increase brand exposure and gain a broader customer base. The interests and behavior of your audience should influence which platforms you choose. According [...]
Never miss out on a great event!
When it comes to promoting your business Facebook is one of the many great tools that you can put to good use at no cost. One of the ways in which I enjoy the benefits of Facebook is through its networking capabilities. You can use [...]
Facebook; a Social Media Marketing Journey
In 2007 my brother started me in my on my journey into Facebook. He sent me an invite to join, and so I did. I was curious as to why he was interested as it was so outside of his wheelhouse. It turned out that he quit soon [...]
Tips for Ethical Marketing Practices
When creating a business, It’s a good idea to spend time thinking about what values you want to represent and how you want to best serve your customers. In this day and age transparency is one of the best practices that a business can implement, both internally and [...]