Green for Profit or Green for the Environment?
WHAT IS CORPORATE SOCIAL RESPONSIBILITY? Wikipedia.org defines it as “…a concept whereby organizations consider the interest of society by taking responsibility for the [...]
Clash of the Titans
TOP COMPETITOR'S BRAND STRATEGIES: A CASE STUDY Apple and Microsoft have been fierce competitors since the early 80s. Both companies got their start [...]
Consumer Focused Strategy: Segmentation and Positioning
CASE STUDY: UNDER ARMOUR Regarding segmentation and positioning, let’s begin with how they are defined. Market segmentation is the process of dividing the [...]