An authentic brand leads to trust, which creates loyalty.
To begin developing your brand, brainstorming is key. Focus on simple elements that will help you define your brand and give it direction. Step-by-step, the unique brand style will emerge. Use each element as a building block. A brand does not have to be fully formed overnight, but it does need to be nurtured and maintained.
Let’s take the first step…
BRAND ATTRIBUTES ARE A SET OF CHARACTERISTICS that identify the physical, character, and personality traits of a brand, similar to how we identify individuals.
As an exercise in developing your brand attributes, create a brand attribute wheel as you see in this visual and fill it with your brand traits. Find one-word descriptions of what those traits are or what you’d like them to be. You can even change the 4 categories to fit your needs. This is a helpful, creative way to identify the core characteristics that will aid you in building a foundation. It’s great to look back on this wheel as a reference when reviewing marketing materials. It can help you in the final editing process when you are trying to determine what is missing or what needs cutting.
Here is a list of brand personality traits that can help you form your attribute wheel. This is by no means a complete list of attributes. Use this as a starting point to inspire your creative brainstorming. A good idea is to come up with your list of words as long as this one below. Then edit it down to the select few that best describe what your intentions are for your brand. Enjoy the process!
Use this technique to create clear brand values that will resonate with customers. This will allow you to communicate your brand’s personality to customers more effectively.
Think about your brand’s attributes and how you can use them to develop a cohesive brand message. A well-defined brand personality will leave a more memorable impression and consequently lasting brand awareness & loyalty.
We help businesses access “BIG BRAND” BENEFITS by creating a visual identity that’s identifiable, influential, and effective