Never miss out on a great event!

When it comes to promoting your business Facebook is one of the many great tools that you can put to good use at no cost. One of the ways in which I enjoy the benefits of Facebook is through its networking capabilities. You can use the Facebook platform to help get you started with in-person networking and virtual networking.

You can use the Facebook platform to help get you started with in-person networking and virtual networking.

Each Facebook event is scheduled by the page manager and can be promoted well in advance of the date. When a new event is posted, you, as a follower of the group, are alerted to the event that appears on your Facebook wall, with all of the essential details prominently displayed. The event post invites you to click on Interested, Going or Not Going. If you click Interested or Going, your followers are in turn alerted to your interest, effectively suggesting that you might also enjoy attending. It’s like the old saying “they told two friends, then they told two friends” and so on. The share button is also featured, enabling the event to reach an even wider circle within the Facebook network.

There are so many ways to develop excellent marketing strategies on Facebook that don’t involve paid advertising.

Anyone searching for events can go to the events main page and search for a specific event or by category.  Your event will appear based on the search category. This is a great way to reach a target audience without having established any social or business connection.

When the date of an event arrives, Facebook features a reminder of the event. Every business person knows that convenient reminders greatly assist you in keeping up with your networking from day to day. Once you’ve clicked on Interested or Going, all it takes is a glance to see if you have any upcoming events happening in a particular week. Business owners are constantly juggling tasks, and automated assistance is immeasurably helpful.

There are so many ways to develop excellent marketing strategies on Facebook that don’t involve paid advertising. Event marketing is just one of the ways that can get you started!

• Feature live stories that offer value to your followers.
• Engage with prospects and colleagues by adding likes and comments to their pages.
• Add testimonial videos and posts.
• Share news.
• Show appreciation for customers, vendors, and employees through videos and posts.
• Share posts and live stories to Instagram account.
• Conduct live interviews.
• Link YouTube videos.

• Pay-per-click ads.
• Hire influencers to develop videos and posts on their pages.
• Run surveys.