Clash of the Titans
TOP COMPETITOR'S BRAND STRATEGIES: A CASE STUDY Apple and Microsoft have been fierce competitors since the early 80s. Both companies got their start [...]
Consumer Focused Strategy: Segmentation and Positioning
CASE STUDY: UNDER ARMOUR Regarding segmentation and positioning, let’s begin with how they are defined. Market segmentation is the process of dividing the [...]
Understanding Consumer Behavior
WHAT DRIVES THE CONSUMER? To understand consumer behavior, let’s begin with how it is defined. Consumer behavior entails all consumer activities associated [...]
Analytics and User Experience
THE FUTURE OF UX DESIGN One of the most important aspects of your business is the customer experience. We understand that we must [...]
Top 3 Digital Marketing Trends
PREDICTING THE FUTURE OF DIGITAL ADVERTISING 1. Privacy & Transparency Consumers have become increasingly distrustful of traditional advertising. Dishonest, unethical, and fraudulent products [...]