Positioning

Clash of the Titans

Brand Identity, Branding, Marketing

Clash of the Titans

By Triple Web Designs|2022-10-02T23:08:12-04:00October 2nd, 2022|Brand Identity, Branding, Marketing|

TOP COMPETITOR'S BRAND STRATEGIES: A CASE STUDY Apple and Microsoft have been fierce competitors since the early 80s. Both companies got their start [...]

Consumer Focused Strategy: Segmentation and Positioning

Digital Marketing, Marketing

Consumer Focused Strategy: Segmentation and Positioning

By Triple Web Designs|2022-09-11T20:35:39-04:00September 11th, 2022|Digital Marketing, Marketing|

CASE STUDY: UNDER ARMOUR Regarding segmentation and positioning, let’s begin with how they are defined. Market segmentation is the process of dividing the [...]